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General Motors Wants Trademark for ‘Range Anxiety’

Wall Street Journal -- General Motors Corp. has asked the U.S. Patent and Trademark Office for permission to trademark the term “range anxiety,” a phrase company executives first started using after their experiences with the EV-1 electric car of the late 1990s and early 2000s.

It refers to a driver’s fear of using the electric car for longer trips because there is no quick way to recharge if the battery runs down.

The move, reported first by Jalopnik.com, is presumably meant to allow GM to use the term in marketing for the Chevrolet Volt, which is an electric car that has a gas-engine that can generate electricity and extend the range. GM may also use the trademark to keep other companies from using the term.

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Submitted Sep 02, 2010 By: BurntOrange

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REPLIES (newest first)

DrCashFlow Champion Author Massachusetts Posts:4,790 Points:1,172,455 Joined:Jun 2008	Message Posted: Sep 4, 2010 12:11:09 AM Ignore DrCashFlow Report Abuse how about borrowing anxiety.
kkimes All-Star Author Illinois Posts:692 Points:1,095,955 Joined:Sep 2005	Message Posted: Sep 3, 2010 12:55:47 AM Ignore kkimes Report Abuse Give me a friggin' break.
BMW2014 Champion Author Toronto Posts:1,794 Points:364,300 Joined:Jun 2010	Message Posted: Sep 2, 2010 6:27:03 PM Ignore BMW2014 Report Abuse Think "Anxiety Free" instead.
ramammoth Champion Author Modesto Posts:1,389 Points:278,565 Joined:Mar 2007	Message Posted: Sep 2, 2010 12:54:17 PM Ignore ramammoth Report Abuse Looks like the old GM is back. Concentrating more on marketing than actually producing a good vehicle.
jedintheshed Champion Author Colorado Springs Posts:1,587 Points:477,640 Joined:Nov 2008	Message Posted: Sep 2, 2010 11:29:21 AM Ignore jedintheshed Report Abuse I agree with salgood!!
car253 Champion Author Ohio Posts:4,201 Points:1,034,315 Joined:Oct 2008	Message Posted: Sep 2, 2010 10:53:08 AM Ignore car253 Report Abuse This is a good move.
bluehawk43 All-Star Author Arkansas Posts:679 Points:503,890 Joined:May 2009	Message Posted: Sep 2, 2010 10:06:32 AM Ignore bluehawk43 Report Abuse I thought that meant the cook was anxious to start dinner.
GingoutMD Champion Author Maryland Posts:2,322 Points:477,680 Joined:Jan 2010	Message Posted: Sep 2, 2010 8:54:52 AM Ignore GingoutMD Report Abuse They could have used the term anyway, unless someone else trademarked the phrase first.
qwerty17 Champion Author New Jersey Posts:1,560 Points:673,315 Joined:Oct 2009	Message Posted: Sep 2, 2010 8:34:31 AM Ignore qwerty17 Report Abuse good one salgood.
badbonita Champion Author Syracuse Posts:3,856 Points:890,630 Joined:Jul 2008	Message Posted: Sep 2, 2010 8:34:08 AM Ignore badbonita Report Abuse I am as amused as Tesla is.
salgood Champion Author Twin Cities Posts:2,159 Points:567,330 Joined:Jun 2008	Message Posted: Sep 2, 2010 7:37:55 AM Ignore salgood Report Abuse GM should also trademark "Buyers Remorse".